1. The Focus of the Backlash

2. A Community Divided

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3. The Impact on Program Reputation

Stakeholder Group	Primary Concern
Current Athletes	Whether their privacy and professional image are being prioritized by the department.
Alumni	The potential damage to the “Carolina Blue” brand and long-standing traditions.
University Admin	The legal and ethical implications of how student-athlete likenesses are being marketed.

4. “A Piece of My Heart Belongs Here”

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Conclusion: A Call for Accountability