1. The Focus of the Backlash
2. A Community Divided
3. The Impact on Program Reputation
| Stakeholder Group | Primary Concern |
| Current Athletes | Whether their privacy and professional image are being prioritized by the department. |
| Alumni | The potential damage to the “Carolina Blue” brand and long-standing traditions. |
| University Admin | The legal and ethical implications of how student-athlete likenesses are being marketed. |
4. “A Piece of My Heart Belongs Here”
Conclusion: A Call for Accountability
