It began with a jumper. A three-pointer from deep, the kind of shot coaches once warned against, the kind of shot reserved for desperation. But Caitlin Clark was never desperate—she was deliberate. That ball soared, net snapped, and an entire generation saw something different: permission to dream bigger, to shoot from further, to demand more.

A Marketplace Transformed

The Economics of Stardom

A Cultural Phenomenon

The Pressure Cooker

Redefining Women’s Sports

What Comes Next?

The Turning Point

The Final Shot