Stephen Colbert cost CBS up to $50 million a year pushing woke comedy, while Sydney Sweeney casually sent American Eagle’s stock soaring 10%, adding $200 million in value just by showing up in denim.
Stephen Colbert’s Woke Comedy and CBS’s $50 Million Loss


Sydney Sweeney: A Denim Moment Worth $200 Million


The Power of Celebrity Influence in Modern Marketing





