Reliving the Glory: 1990s Dallas Cowboys Collectibles Take Center Stage as Netflix Doc Drops

Netflix recently premiered “America’s Team: The Gambler and His Cowboys”, giving a new generation of fans a chance to relive the Dallas Cowboys’ dominance in the 1990s. The eight-part documentary revisits the era of “The Triplets”—Emmitt Smith, Troy Aikman, and Michael Irvin—who led Dallas to three Super Bowl titles in four years, and sparked a surge of interest in Cowboys collectibles from that golden era.

The Collectible Craze

For many collectors, Emmitt Smith is the starting point. Known as the NFL’s all-time leading rusher, Smith’s rookie cards from the 1990 Score Supplemental set are highly sought after. While a pristine BGS 10 card has sold for over $9,000, more accessible options exist: PSA 9 copies go for around $100, and raw versions can be found for under $50. Rare parallels and variations, like the 1997 Metal Universe Precious Metal Gems Green BGS 8.5, have fetched upwards of $66,000 at auction. Smith’s game-worn Super Bowl XXX helmet sold for $108,000 in 2024, highlighting the demand for authentic memorabilia.

Troy Aikman, Dallas’ legendary quarterback, is equally collectible. His 1989 Score rookie card, which also included other NFL stars such as Cris Carter and Barry Sanders, is the cornerstone of any collection. While a pristine BGS 10 copy recently sold for $5,417, raw cards remain highly affordable at less than $20. Rare PMG versions of his cards can command over $12,000. Aikman’s Super Bowl XXVII MVP jersey sold for $44,428 in 2017, underscoring its iconic status.

Michael Irvin, the team’s electrifying wide receiver, is remembered for his dynamic play and larger-than-life personality. His 1989 Score rookie card can still be purchased in raw condition for under $10, though rare examples have reached nearly $24,000. Irvin’s memorabilia continues to hold a nostalgic charm for fans and collectors alike.

Even players outside the famed Triplets, such as Barry Sanders, made their mark. Though he only played one season with Dallas, Sanders helped secure the third Super Bowl of the dynasty. His 1989 Score rookie card remains inexpensive for new collectors, while rare auction records reach into the tens of thousands.

Super Bowl Rings and Other Memorabilia

Beyond cards, Dallas Cowboys Super Bowl rings have proven to be some of the most coveted pieces of memorabilia. Larry Brown’s Super Bowl XXX MVP ring sold for $89,625 in 2015, while rings belonging to Alvin Harper and Scott Case fetched between $54,000 and $56,400. Even rings from coaching staff, like Robert Ford’s Super Bowl XXVII and XXX rings, have drawn significant auction interest, selling for over $20,000 each in recent years.

A New Generation of Fans

The Netflix documentary not only celebrates a legendary team but also rekindles interest in collecting, as fans—both old and new—seek to own a piece of the Cowboys’ dynasty. From rookie cards to Super Bowl rings, the collectibles market shows that the legacy of the 1990s Cowboys is far from fading.

Whether it’s Emmitt Smith’s record-breaking runs, Aikman’s precision passes, or Irvin’s unforgettable catches, the Cowboys’ dynasty continues to captivate collectors and fans alike. With “America’s Team” now streaming, it’s a perfect time to explore the history, hype, and memorabilia of one of football’s most storied eras.