Netflix to Release Dallas Cowboys Documentary “The Gambler and His Cowboys” on August 19

The Dallas Cowboys are once again stepping into the spotlight — but this time, it’s not for a big game or a blockbuster trade. Netflix is set to premiere a brand-new documentary series titled “America’s Team: The Gambler and His Cowboys” on August 19, chronicling the historic rise of the franchise under the bold and controversial leadership of owner Jerry Jones.

A Story of Risk, Dynasty, and Drama

Billed as the definitive story of Jerry Jones and the Dallas Cowboys, the series will follow Jones’ journey from the moment he purchased the team to building a football dynasty in the 1990s. The docuseries promises first-hand interviews, never-before-seen footage, and a deep dive into the business gambles that turned the Cowboys into the most valuable sports franchise in the world.

According to Netflix’s official logline:

“A man who bet it all. A series of calculated risks. A team meticulously designed for greatness. America’s Team: The Gambler and His Cowboys is the definitive story of the Dallas Cowboys and Jerry Jones’ impact on NFL history.”

The documentary will explore how Jones’ daring decisions — including high-stakes trades, bold hires, and intense marketing strategies — led to three Super Bowl championships in the 1990s and forever changed the way NFL teams operate.

A Star-Studded Cast of Legends

From the first teaser image posted by Netflix, fans can expect appearances from some of the franchise’s most iconic figures. The promotional photo features Jones standing alongside Cowboys legends Troy Aikman, Emmitt Smith, Michael Irvin, and Deion Sanders — four cornerstones of Dallas’ ‘90s dominance.

With these names featured, viewers can anticipate in-depth stories about the team’s glory days, locker room dynamics, on-field battles, and the behind-the-scenes decisions that shaped an era.

Perfect Timing for the Cowboys — and Jerry Jones

The release date, August 19, is strategically timed. It drops just three days before the Cowboys’ final preseason game and two weeks ahead of their regular season opener on Thursday Night Football against the defending Super Bowl champion Philadelphia Eagles.

Even more significantly, the docuseries may coincide with the long-anticipated contract extension of defensive star Micah Parsons, much like the timing of Dak Prescott’s deal in previous years. That would give Jerry Jones the perfect narrative arc: a tribute to his past greatness and a nod to securing the future — all under a Netflix spotlight.

A Celebration… and a Power Move

Let’s be clear: this is Jerry’s show. While the series highlights the Cowboys’ dynasty and legendary players, it is ultimately a showcase of Jones’ vision, power, and brand-building.

Fans and critics alike have long debated Jones’ ego and influence. Some will love this documentary as a celebration of NFL history. Others may see it as self-promotion. Either way, no one can deny his impact.

Yes, he traded for George Pickens this offseason. Yes, he still gets what he wants. And yes — this Netflix series is likely to be exactly what he wanted: a platform to tell his version of the Cowboys’ legacy.

Final Thoughts

Whether you’re a diehard Cowboys fan, a football history buff, or just someone who loves behind-the-scenes sports drama, The Gambler and His Cowboys promises to deliver entertainment, nostalgia, and controversy in equal measure.

And while Jerry Jones might take center stage, the story of how “America’s Team” was built — and what it’s become — is one the entire NFL world will be watching.

Mark your calendars: August 19. Netflix. The Cowboys take the screen — again.