Raise a glass—Dolly Parton’s latest venture has officially arrived! The beloved country music icon’s wine brand, Dolly Wines, has opened a cozy new wine bar inside Nashville’s Assembly Food Hall as of August 1.

Nestled in the heart of Music City, the Dolly Wines kiosk invites fans and visitors to enjoy a carefully curated selection of Dolly’s signature wines in a lively, welcoming atmosphere. The Assembly Food Hall, known for its eclectic lineup of over 30 food and drink vendors, now proudly features a dedicated space for Parton’s brand, blending her musical heritage with her famously warm spirit.

“Drawing from her rich musical heritage and her ethos of inclusivity, Dolly Wines are crafted to be easy-drinking, light-hearted and vibrant,” the Assembly Food Hall website notes. “Enjoy a taste of Dolly’s warmth and spirit with every sip, made just for you and this moment.”

The wine bar features a long, inviting countertop bathed in blue accent lighting that echoes the Dolly Wines branding. A striking large photo of Parton herself cradling a bottle of her wine hangs prominently above, setting the tone for an experience that’s both intimate and celebratory.

From Vineyard to Venue

Dolly first launched her wine line in 2024 with a California Chardonnay as the flagship bottle. Since then, the selection has expanded to include reds, sparkling varieties, and additional whites—ensuring there’s something for every palate. The wines are a product of collaboration between Parton Family Cellars and Accolade Wines, combining Dolly’s vision with expert craftsmanship.

A Multitalented Entrepreneur

This wine bar is just the latest chapter in Dolly Parton’s expansive business portfolio. The country superstar has long proven herself a savvy entrepreneur, branching out far beyond music. She has launched makeup and beauty lines, apparel collections, and even baking goods in partnership with Duncan Hines.

Her creative output also includes published cookbooks, novels, and children’s books, showcasing her storytelling prowess beyond the stage.

More Than Music: Dolly’s Empire

Dolly’s ventures extend into the hospitality and entertainment sectors as well. She owns Pirate’s Voyage Dinner & Show along with several other dining establishments, blending food and live entertainment to great acclaim.

Of course, no overview would be complete without mentioning Dollywood, her family theme park that features rides, shows, and special events, alongside the adjacent water park, Splash Country.

With the launch of her wine bar at the Assembly Food Hall, Dolly Parton continues to prove she’s not just a music legend but a multi-faceted icon whose warmth and creativity touch every corner of her expanding empire. So, whether you’re a longtime fan or a first-time visitor, there’s now another reason to raise a glass—and toast to Dolly.