The Dallas Cowboys have always thrived on spectacle. From their billion-dollar stadium nicknamed “Jerry World” to their claim as America’s Team, drama and legacy are as much a part of the Cowboys’ DNA as touchdowns and Super Bowl rings. But what happened this week sent shockwaves across the entire NFL, rewriting what it means to be a franchise player.

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From Dreamer to Immortalized

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The NFL Reacts: Shock, Admiration, and Doubt

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Inside the Locker Room

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A Business Masterstroke

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A New Standard—or a Risk Too Big?

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The Moment That Echoes