For months, speculation swirled around Caitlin Clark’s record-breaking partnership with Nike. Fans knew it was massive. Executives hinted it was historic. But until last week, the exact figures were locked away behind airtight NDAs and carefully worded press releases. Then came the leak.
The Numbers That Started the Fire
A League Divided
Why Nike Went All In
The Fallout
The Silence That Speaks Volumes
What Comes Next
A Turning Point
