It began as the kind of story you’d expect only in blockbuster movies. Late Tuesday evening, multiple industry insiders confirmed what sounded like a fairytale—or perhaps a setup for the most explosive sports-business showdown in years. Apple CEO Tim Cook, one of the world’s most influential billionaires, had personally reached out to Indiana Fever star Caitlin Clark. His offer? Nothing short of unimaginable: a $200 million endorsement package, her own signature product line, and a multi-year sponsorship commitment that would permanently link Apple with Clark’s name and the Fever franchise.

“I don’t need $200 million. I won’t be owned.”

The Shockwave Across the WNBA

Social Media Meltdown

The Business Side

What Comes Next?

A Turning Point for Women’s Sports

The Final Word