The NFL thrives on surprises. From buzzer-beating touchdowns to shocking trades, fans have grown accustomed to the unpredictable drama that football brings. But few could have foreseen what unfolded inside the Dallas Cowboys’ facility this week. In a moment destined to be etched in league history, Cowboys owner and president Jerry Jones announced the signing of CeeDee Lamb to a lifetime contract — a move so bold, so unprecedented, that it has already been branded “the contract of the century.”

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Jerry Jones: The Master Showman

Fans React: Shockwaves Through Cowboys Nation

Rivals and Analysts: A New Precedent?

A Boy Becomes the Soul of the Cowboys

What It Means for the Cowboys’ Future

More Than a Contract — A Legacy