A $100 million surprise that stunned the NFL

Why Jalen Hurts?

Hurts has quickly risen from being doubted early in his career to becoming one of the NFL’s most respected players. Known for his resilience, composure under pressure, and relentless work ethic, the 25-year-old quarterback has become the embodiment of perseverance.

His performances on the field—leading the Eagles to the Super Bowl in 2023 and establishing himself as one of the league’s elite—have elevated him into superstardom. But it’s his off-field presence, humility, and ability to connect with fans that truly caught Brady’s attention.

The magnitude of a $100 million campaign

Reactions from fans and the NFL community

A cultural crossover

Jalen Hurts responds

When asked about being chosen as the face of Brady’s campaign, Hurts was visibly humbled. “To have someone like Tom Brady believe in me—it’s surreal,” Hurts said. “But this isn’t just about me. It’s about showing young athletes everywhere that your dreams can take you further than you ever imagined.”

Hurts emphasized that he remains focused on leading the Eagles this season but acknowledged the campaign as an opportunity to use his platform for greater impact. “Football is my passion, but inspiring people off the field is just as important,” he added.

The business of football’s future

Could this reshape athlete endorsements?

A new chapter for Jalen Hurts and the Eagles

While this announcement is groundbreaking for Hurts individually, it also brings new spotlight to the Philadelphia Eagles. The team, already one of the NFL’s most storied franchises, now has its star quarterback linked to one of the greatest names in football history.

For the Eagles fan base, this moment is more than just an endorsement—it’s a validation that their quarterback has transcended the sport.