Dale Jr.: “The Perfect Partnership at the Perfect Time”

Chase Elliott: “A Defining Moment for Our Sport”

Inside the $30 Million Deal

• National Media Campaigns

Elliott will headline commercials, digital ads, streaming promos, and documentary-style content.

• A Special-Edition Earnhardt–Elliott Merchandise Line

Projected to break sales records among collectors.

• Joint Appearances at Races, Fan Expos, and Charity Events

• A Co-Branded Driver Development Program

A new academy-style initiative to help elevate young talent.

• Exclusive Behind-the-Scenes Content

Offering fans unprecedented access to strategy, preparation, and motorsport culture.

This isn’t just corporate.

It’s cultural — designed to pull NASCAR deeper into TikTok, YouTube, and next-gen spaces.

Why This Deal Changes Everything

Fan Reaction: Shock, Excitement, and Pure Hype

Inside Teams: A Shockwave Across the Garage

A Partnership Built on Respect

What’s Next?