Jimmy Haslam Sparks Controversy: Browns Owner Offers to Fund Super Bowl—If NFL Drops Bad Bunny from Halftime Show

A Bold Challenge to the NFL

In a move that has sent shockwaves across the sports world, Cleveland Browns owner Jimmy Haslam announced he is willing to cover the full cost of the upcoming Super Bowl—on one condition: the NFL must cancel Bad Bunny’s halftime performance.

Speaking at a press conference Tuesday morning, Haslam emphasized that his offer is rooted in principle, not publicity. “If the league values tradition and the integrity of the Super Bowl,” Haslam stated firmly, “they will reconsider this performance. I’m prepared to fund the entire event myself to ensure the halftime show reflects the values and standards our fans expect.”

Known for his outspoken leadership and influence in the NFL, Haslam’s declaration highlights his ongoing desire to shape not just his team’s image, but the cultural tone of the league itself.

The Halftime Show Debate

The NFL’s choice of Bad Bunny—one of the world’s biggest Latin music stars—for the Super Bowl halftime show has divided fans and insiders. Supporters praise it as a bold, inclusive decision celebrating global music and diversity. Critics, including Haslam, see it as a departure from the traditional, family-friendly essence of the Super Bowl.

Haslam clarified that his objection is not personal. “Bad Bunny is a talented performer,” he said, “but the Super Bowl halftime show should represent American football—heritage, unity, and pride.”

This tension between modern pop culture and football tradition is not new, but Haslam’s financial offer has escalated the debate like never before.

A Financial Offer That Shocks the Industry

Covering the entire cost of the Super Bowl—estimated at tens of millions of dollars—would be extraordinary even for a billionaire like Jimmy Haslam. Analysts note that such a proposal gives him significant leverage over NFL executives, placing the league in a difficult position.

“This is Jimmy Haslam doing what he does best—forcing a conversation and shaking up the system,” said one NFL insider. “He’s making it clear that money won’t silence his convictions.”

Even if the NFL declines his offer, Haslam’s public statement has already dominated headlines across sports media, ensuring his stance will be widely discussed.

Public Reaction: Applause and Outrage

Social media erupted after Haslam’s announcement, with hashtags like #HaslamForSuperBowl and #HalftimeIntegrity trending within hours.

Supporters lauded Haslam for defending what they view as “the soul of American football.” “Finally, someone is standing up for the game, not the spectacle,” wrote one fan on X (formerly Twitter).

However, critics argued that his position is out of touch. “Music and football are evolving,” said one columnist. “Dismissing artists like Bad Bunny risks alienating younger, more diverse fans.”

Inside the NFL: A Tough Decision Ahead

Sources inside the league say Haslam’s proposal has sparked intense discussions among executives. While many respect his legacy and financial contributions, others worry that conceding to an owner’s demands could set a dangerous precedent—allowing owners to influence entertainment decisions through money and pressure.

One unnamed official said, “Jimmy Haslam carries weight, and people listen when he speaks. But this is tricky. The league’s image, diversity initiatives, and global audience are all factors they have to consider.”

For now, the NFL has not publicly responded, leaving fans and insiders to speculate whether Haslam’s offer will sway decision-makers.

More Than Money: A Statement of Conviction

At its core, Haslam’s declaration isn’t just about a halftime show—it’s about what he believes the Super Bowl should represent. His willingness to personally fund the event sends a clear message: tradition, values, and the spirit of the game matter more than spectacle.

Whether the NFL accepts or rejects the proposal, one fact remains clear: Jimmy Haslam has placed himself at the center of the national conversation, challenging the league to define the Super Bowl’s cultural role in a changing America.

The Broader Question

As debate rages on, fans and executives alike are left to consider a difficult question: should the NFL prioritize legacy or modern appeal—or attempt to balance both?

Haslam’s bold stance ensures that, whatever happens, the conversation around the Super Bowl halftime show will be remembered long after the final whistle.