Caitlin Clark Is Back—And So Are the Ratings: Inside the Viral Viewership War Lighting Up the WNBA
The “1.2 Million” Mirage
Why Clark Moves the Needle
Absence = Gravity Test
The Rankings & the Résumé
About the “Rivalry”
The Return: Event TV, Again
Clark’s return is presented as the switch that flips the league back into Event Mode—pregame buzz, appointment viewing, and a wider sports audience peeking in. The claim is simple: no one else changes the WNBA’s scale the way Clark does, in real time, on real broadcasts.
