When a Logo Becomes a Lightning Rod: Caitlin Clark’s Rise, Nike’s Bet, and the WNBA’s Brewing Tensions

The flashbulbs had barely cooled when Caitlin Clark stepped onto the stage, her sneakers gleaming under the spotlight, the giant screen behind her pulsing with the reveal of a single symbol: her brand-new Nike logo. Sleek, sharp, and unmistakably bold, the emblem fused the initials “CC” into an abstract flame—symbolizing, as Nike described it, her “fearless fire and meteoric rise.”