When Nike officially unveiled Caitlin Clark’s signature logo this week, the basketball world expected fireworks. They got them—but not in the way anyone imagined. What began as a typical corporate rollout, complete with sleek promotional videos and carefully staged press photos, transformed into one of the most shocking and unprecedented announcements in sports marketing history.

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A Move Nobody Saw Coming

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Fans Erupt, Critics Question Motives

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Nike in the Hot Seat

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What This Means for Women’s Sports

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Rivals React — and a Brewing Storm

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The Bigger Picture