Angel Reese Calls for Boycott of American Eagle Over Controversial Campaign Featuring Sydney Sweeney

In a move that’s igniting debate across social media and beyond, WNBA star Angel Reese has called for a boycott of American Eagle, criticizing the brand’s recent campaign featuring actress Sydney Sweeney. The campaign, which has sparked controversy due to its messaging and imagery, has prompted Reese to publicly denounce the company, citing its divisive nature.

The announcement, made on Reese’s verified X (formerly Twitter) account, came late at night, quickly gaining traction with fans and critics alike. Reese’s passionate response has stirred the online conversation about marketing, representation, and the responsibility brands have in shaping cultural narratives.

The Triggering Campaign

American Eagle recently launched a high-profile ad campaign with Sweeney, a star known for her role in Euphoria. The campaign features a retro Americana aesthetic and provocative styling, which the brand has widely promoted across social media and billboards. However, for Angel Reese, the campaign crossed a line.

Reese, who has never shied away from speaking out on social issues, found the imagery and the overall messaging of the ad campaign problematic. “This is NOT the America I stand for,” she wrote. “American Eagle’s decision to push this campaign is disgusting and divisive. We deserve brands that unite, not pit people against each other. I won’t wear their clothes again, and neither should you.”

While Reese didn’t specify exactly what about the campaign bothered her, her remarks suggest she took issue with its tone and themes, which some critics have deemed “tone-deaf in today’s climate.” The strong reaction from Reese reflects the growing conversations around brands and their influence on societal values.

Backlash and Support

Reese’s call for a boycott immediately went viral, with hashtags like #BoycottAmericanEagle and #StandWithAngel climbing the trending charts. Fans have expressed their support for Reese, commending her for using her platform to voice her opinion on an issue bigger than basketball. Reese’s reputation for standing up for what she believes in has made her an influential figure in sports and culture, with supporters praising her ability to address issues that matter.

On the other hand, critics have accused Reese of overreacting and of attacking a fellow woman in the public eye. “Sydney Sweeney didn’t design the campaign, she’s just the face of it,” one commenter said. “Going after her personally isn’t the solution.” Some argue that Reese’s focus should be on addressing systemic issues, rather than singling out individuals involved in the campaign.

However, as a public figure known for her activism, Reese’s decision to challenge the campaign speaks to her commitment to using her voice for societal change. She’s made it clear that she sees this as more than just a fashion statement—it’s about the impact that certain narratives and representations can have on broader conversations about identity and values.

Silence from American Eagle and Sweeney

As of now, American Eagle and Sydney Sweeney have not commented on Reese’s remarks. The brand continues to promote the campaign without addressing the growing backlash. The lack of response has only fueled further speculation, with some wondering whether the company will take the opportunity to reevaluate its approach or stand firm in its campaign.

In the current media landscape, a single tweet or comment from a prominent public figure like Angel Reese can lead to substantial consequences for a brand, especially when the conversation taps into deeper issues of representation, cultural messaging, and responsibility. This ongoing silence from American Eagle and Sweeney leaves the public wondering how the situation will evolve.

The Power and Risks of Athlete Activism

Angel Reese’s stance on the American Eagle campaign highlights the growing role of athlete activism in today’s world. Whether advocating for pay equity in the WNBA or speaking out about social justice issues, Reese has become one of the most outspoken and influential figures in women’s sports. She has consistently used her platform to address concerns that go beyond the court, demonstrating her willingness to take on important societal issues head-on.

But the risk of direct boycotts and public statements is not without consequence. Media experts point out that calling for a boycott can be a double-edged sword. “This is a high-visibility, high-risk move,” said media analyst Jordan Castillo. “If public sentiment swings against her, it could alienate sponsors and create lasting brand tension. But if she taps into a broader feeling of discontent, she could force American Eagle to respond—or even alter the campaign.”

Reese’s call for a boycott may indeed set the stage for a much larger conversation about the role of fashion brands, celebrity influence, and the responsibility they have in shaping public opinion. The reaction to her statements could potentially influence how brands approach their messaging in the future.

Angel Reese’s Personal Growth and Branding

While Reese’s position on the American Eagle campaign has caused a stir, it’s also reflective of her growth as a brand in her own right. Not only is she one of the WNBA’s most dominant players, but she’s also carved out a place for herself as a trailblazer off the court. Reese’s multi-year endorsement deal with Reebok and her upcoming release of the Angel 1s signature shoe demonstrate her expanding influence in the world of sports and fashion.

Reese’s outspoken nature and willingness to address tough issues—whether in sports or broader cultural matters—have positioned her as a force to be reckoned with. Her brand is about more than just her talent on the court; it’s about standing firm for what she believes in and speaking out when she feels a responsibility to do so.

Conclusion

Angel Reese’s call for a boycott of American Eagle has sparked a significant conversation about representation, cultural responsibility, and the influence of public figures in today’s digital world. While there are differing opinions about her approach, it’s clear that her voice continues to resonate well beyond basketball. The fallout from her remarks could influence not only the WNBA but also the broader fashion industry as a whole.

As the conversation continues, it’s evident that Reese is determined to use her platform to challenge norms, and whether you agree with her or not, she’s certainly not afraid to speak up when she feels something is wrong. With her influence continuing to grow, it will be interesting to see how Reese navigates the complex landscape of activism and brand partnerships in the years to come.